MohamedIbrahim Fahim

SaadEddin · Riyadh, Saudi Arabia

SaadEddin Pastry · SaadEddin Café · SaadEddin Catering · SaadEddin Wholesale · SaadEddin Restaurant

Current

• Plan and execute marketing strategies and plans for five brands across pastry, café, catering, wholesale, and restaurant.
• Lead multi-channel, integrated marketing and branding strategies within the business unit.
• Develop, manage, and track marketing budgets, timelines, and processes from kickoff to execution.
• Establish processes that keep programs on time and on budget.
• Manage execution with visual merchandising and visual communications partners.
• Present marketing strategy and execution to senior leadership, management, and other departments.
• Lead cross-functional teams so marketing and communications stay aligned with global brand direction.
• Manage relationships with internal and external creative teams, agencies, and vendors for integrated customer communications.
• Track marketing performance, gather consumer insights, evaluate program effectiveness, and feed findings into the next cycle.

Esnad Real Estate & Esnad Hospitality · Jeddah, Saudi Arabia

Esnad Real Estate Valuation · Jawharat Jabal Omar · Esso Coffee

• Plan and execute marketing strategies and plans for three brands spanning real estate valuation, hospitality, and coffee.
• Lead multi-channel integrated marketing, branding strategies, and activities across the business unit.
• Develop, manage, and track marketing budgets, timelines, and processes from kickoff to execution.
• Establish processes for effective, timely program development within the defined budget.
• Manage execution details with visual merchandising and visual communications partners.
• Present marketing strategies and execution to senior leadership and other departments.
• Lead cross-functional teams and keep initiatives aligned with global brand direction.
• Manage agencies, vendors, and creative partners for integrated customer communication materials.
• Track performance, gather consumer insights, evaluate effectiveness, and integrate findings into future work.

Unionaire Group Technology · Cairo, Egypt

3 brands

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social, and display campaigns.
• Design, build, and maintain social media presence.
• Measure and report campaign performance against ROI and KPIs; identify trends and optimize spend.
• Brainstorm new growth strategies; plan, execute, and measure experiments and conversion tests.
• Collaborate on landing pages and user-experience optimization.
• Evaluate end-to-end customer experience across channels and touchpoints; instrument conversion points and optimize funnels.
• Collaborate with agencies and vendor partners; evaluate emerging technologies for adoption.
• Manage traffic acquisition, sales, conversion, A/B testing, and reporting.
• Develop and implement ecommerce strategy; work with developers on site speed.
• Re-platformed the website to a new CMS and made it mobile capable.
• Research market trends and technologies to improve website performance.

Class A Trading Agencies · Cairo, Egypt

Sante · Calnort · HealthyMill · MagicMoments · Freyma’s · LongChips · FlyingGoose · Stroopwafel · Foodzino & more

• Led a team of 8 executives managing an annual budget of 2.5 million EGP to drive growth for FMCG brands.
• Developed global and regional brand strategy covering ATL, BTL, public relations, and sponsorship for both master and product brands.
• Translated global brand concepts to regional level and integrated all brand marketing into a cohesive message across markets.
• Monitored market trends, consumer research, and competitor activity to identify opportunities and key issues.
• Recommended and tailored product strategies to protect margins and market share.
• Analyzed the product landscape with retail audit data for forecast planning and consumer insights.

Keden International · Riyadh, Saudi Arabia

6 brands

• Established community engagement through content marketing, reaching a 35% engagement rate.
• Created a content strategy with high engagement and user retention.
• Set social-media KPI metrics to determine ROI.
• Launched a user-generated campaign that received almost 200 entries on its first day.
• Gave continuous feedback to the development team and created projects that increased brand engagement.
• Built a social paid strategy with high-performing campaigns at 5% CTR.

As-Sonbolah for Food Industries · Cairo, Egypt

• Owned corporate and retail marketing, advertising, event planning, outreach, and product and design initiatives with more than 8 million in annual revenue.
• Monitored market trends and oversaw advertising so the right message landed for the brand.
• Worked with agencies on the company website — graphic design, copy, and layout — delivered under budget and on time while reducing expenses.
• Worked directly with the CEO on marketing plans to increase sales and brand awareness.
• Owned product and packaging development, targets, budgets, and goals, and initiated new marketing procedures to enhance the retail customer experience.

Raneen for Home Appliances · Cairo, Egypt

2 brands

• Built and executed social strategy through competitive research, platform choice, benchmarking, messaging, and audience identification.
• Generated, edited, published, and shared daily content across text, image, video, and HTML.
• Set up and optimized company pages on each platform to increase visibility.
• Captured and analyzed social data, insights, and best practices, then acted on them.
• Managed content, SEO/SEM, and analytics for all digital-marketing activity, adhering to digital brand standards.
• Managed marketing presence on other ecommerce channels.
• Led strategy, development, execution, and optimization of paid digital — display, mobile, SEM, and SEO.
• Analyzed and reported on customer-behavior insights.
• Ensured digital design was optimized for branding, impact, SEO, and web development.
• Identified opportunities to apply new technologies, digital products, and services to online campaigns.

Alwatania Poultry Egypt · Giza, Egypt

• Designed and developed the corporate website and kept its appearance, updates, and rating value current.
• Registered the company on business websites and managed those accounts.
• Gathered marketing data from the web and ran e-marketing campaigns via mail shots and other media.
• Search-engine optimization and keyword research; mobile landing-page design and optimization; QR-code design and optimization.
• Web analytics using Google Analytics, AdSense, Ads, Insights, and Webmaster Tools.
• Facebook campaign and fan-page administration.
• Competitive research, analysis, and service pricing.
• Coordinated planning and execution of online activities; recommended plan and product development.
• Developed and initiated marketing activities and strategies; maintained competitor and global-market databases.
• Copywriting for blog and Facebook content.
• Developed and executed ATL (radio, TV, newspapers, magazines, outdoors, press), TTL (banners, social, events), and BTL (contextual ads, vertical banners, email, telemarketing).

Metropolitan Consulting · Cairo, Egypt

• Designed appealing websites while working daily with graphic designers, back-end developers, and marketers.
• Developed and maintained front-end functionality; designed prototypes for apps and websites.
• Created logos, banners, and buttons; wrote cross-browser XHTML, CSS, and JavaScript.
• Managed several databases and reporting tools; confirmed link placements with external webmasters.
• Guided teammates on web-development issues and kept a consistent look across web properties.

Lady Egypt Tours · Giza, Egypt

• Wrote and edited content; designed webpage layouts; determined technical requirements.
• Updated websites, created backups, and provided technical support to end users.
• Identified and corrected software deficiencies; devised SEO strategies; solved code problems.

TE Data · Cairo, Egypt

• Follow-up team (pre-launch).

Etisalat Misr · Cairo, Egypt

• Worked as a customer-care agent.
• Promoted to act as team leader for five and a half months.

New Touch Company · Cairo, Egypt

• Designed websites with Joomla, WordPress, jQuery, and Flash.
• Built dynamic queries, vBulletin forums, and WordPress, Joomla, and HTML themes and templates from scratch.
• Created graphic and motion designs.